In this report, we’ll go over:
Current Search Traffic & Your Website’s Reputation
Problems With Your Website
Why You Should Be Concerned About These Problems
How to Fix These Problems
Your Website’s Future Potential for Sales
Recommendations: How to Boost Traffic & Leads to Your Website
Current Search Traffic & Your Website’s Reputation
Your Site’s Current Search Traffic
Your organic search traffic (people finding your site in Google) is moderately low, with an estimated 683 visits from search per month.
Your Site’s Reputation with Google
You have a mixed reputation with Google.
Moderate: You have an average authority – Google is beginning to see you as an authority in this industry.
Positive: You have a natural profile – Google believes your site is written for humans, not search engines.
Negative: You have a “suspicious” backlinks profile, meaning Google believes your site may be trying to manipulate search rankings through artificial link-building practices rather than earning links organically through high-quality content and genuine user engagement
Your Site’s Potential
By implementing this report’s recommendations below, we estimate your site could generate 44 leads per month from 1,365 new visitors per month.
Problems With Your Website
Here is an overview of issues we found after running an audit of your site:
Key takeaways:
Overall Site Health: Your website's health score is 58%. This indicates that while your site is functional, there are significant opportunities for improvement in various areas of performance and optimization.
Pages Requiring Attention: Out of the 10,000 pages analyzed, 8,749 have been identified as having issues. This high proportion suggests that there are systemic problems that need to be addressed across your site.
Page Load Speed: 290 pages have been flagged for slow loading times. This can significantly impact user experience and potentially affect your conversion rates.
Content Duplication: The audit has identified 19 instances of duplicate content. This issue can dilute your search engine optimization efforts and confuse search engines about which content to prioritize.
Mobile Performance: Your Core Web Vitals score, which is crucial for mobile user experience, is at 10%. Given the increasing prevalence of mobile browsing, this low score indicates a critical area for improvement to ensure your site meets modern web standards.
Mobile Performance: A Critical Area for Improvement
Our analysis of your website's mobile performance shows significant room for improvement. Out of 100 possible points, your site scores only 10. This low score affects how well your site performs on smartphones and tablets. Key findings:
Slow Content Loading: 8 out of 10 pages take too long to display main content.
Delayed Interactivity: 3 out of 10 pages have periods where they don't respond quickly to user actions.
Unstable Layout: 5 out of 10 pages have elements that shift around as the page loads, which can frustrate users.
Website-Wide Issues Affecting User Experience
Our thorough review of all 10,000 pages on your site revealed several widespread issues:
Slow Pages: 290 pages load too slowly, which can drive visitors away.
Duplicate Content: Over 200 pages have repetitive titles or descriptions, which can confuse search engines.
Broken Links: 96 links on your site lead to error pages, potentially frustrating users.
Error Pages: 90 pages show error messages instead of content.
Mobile Readiness: 19 pages aren't optimized for mobile devices.
Missing Titles: 11 pages lack proper titles, making them harder to find and navigate.
Why You Should Be Concerned About These Problems
Your website is currently facing several critical issues that are likely having a substantial negative impact on your online performance and revenue. Here's a concise summary of the key issues and their potential effects:
Low mobile performance score (10/100) is likely driving away over half of your potential visitors who use smartphones or tablets.
Slow-loading pages (290 identified) and numerous error pages (90 found) are probably causing high bounce rates, reducing the chances of converting visitors into customers.
Duplicate content issues across hundreds of pages are likely confusing search engines, potentially lowering your search rankings and visibility.
Broken links (96 identified) and missing page titles create dead ends and navigation difficulties, possibly cutting short user journeys that could lead to sales.
Overall, these issues are likely significantly reducing your site's traffic, user engagement, and conversion rates, directly impacting your bottom line.
How to Fix These Problems
Here's a weekly plan to address your website's issues, broken down into simple, actionable steps:
Week 1: Tackle Slow-Loading Pages
Use a tool like Google PageSpeed Insights to analyze your 5 most important pages.
Identify common issues slowing these pages down (like large images or bulky scripts).
Optimize images and remove any unnecessary scripts or plugins.
Week 2: Fix Mobile Experience
Test your site on various mobile devices or use Google's Mobile-Friendly Test.
Ensure all pages have a proper viewport tag for mobile display.
Adjust any elements that appear distorted or oversized on mobile screens.
Week 3: Address Duplicate Content
Review pages with duplicate titles and descriptions (use your SEO tool for this).
Rewrite unique titles and descriptions for at least 20 important pages.
Set up proper canonical tags to indicate preferred versions of similar pages.
Week 4: Clean Up Broken Links
Use a link checker tool to identify all broken internal links.
Fix or remove at least 20 broken links, prioritizing those on high-traffic pages.
Set up proper 301 redirects for any changed page URLs.
Week 5: Improve Site Structure
Review your site's navigation menu and internal linking structure.
Ensure all important pages are easily accessible within 3 clicks from the homepage.
Add a clear sitemap page to help users (and search engines) navigate your site.
Your Website’s Future Potential for Sales
By addressing the technical issues we've identified and implementing a strategic content marketing plan, your website has the potential to significantly increase its traffic and lead generation. Based on our analysis and industry benchmarks, we project that with the right improvements and content strategy, your site could achieve:
1,365 new visitors per month
44 qualified leads per month
To reach this potential, you need a two-pronged approach:
Technical Fixes: Implement the weekly improvements we've outlined to enhance your site's performance, user experience, and search engine visibility. These fixes will create a solid foundation for growth by ensuring your site is fast, mobile-friendly, and easily navigable.
Weekly Content Campaign: Launch a consistent content marketing strategy targeting keywords your potential customers are actively searching for. This approach involves:
Creating high-quality, informative blog posts, articles, or videos that address your customers' needs and questions
Optimizing this content for relevant keywords to improve your search engine rankings
Sharing your content through social media and email marketing to expand your reach
By combining technical improvements with a robust content strategy, you can attract more qualified visitors to your site and convert a higher percentage of them into leads. This approach not only increases your visibility in search results but also positions your brand as a helpful, authoritative resource in your industry.
Recommendations: How to Boost Traffic & Leads to Your Website
If you want to start driving sales through your website, you should be posting at least 1 high-quality article per week to get Google’s attention and start building traffic.
Your Target Keywords
We believe that these are the top keywords your customers are searching for in Google:
Event planning services
Corporate event ideas
Wedding planning checklist
Party rentals near me
Audio visual equipment rental
Event catering services
Outdoor event venues
Event entertainment options
Event decor and theme ideas
Virtual event planning tips
You should be at the top of search results for these keywords, but right now you are not.
Articles You Need to Publish
Here are the articles you should publish over the next 3 months to improve your rankings for these keywords:
October 11: "The Ultimate Guide to Corporate Event Planning: From Concept to Execution"
October 18: "10 Trending Fall Wedding Themes for 2024"
October 25: "How to Choose the Perfect Audio Visual Equipment for Your Event"
November 1: "Event Catering Trends: What's Hot in 2024-2025"
November 8: "Virtual Event Planning: Tips for Engaging Remote Attendees"
November 15: "Holiday Corporate Party Ideas: Standing Out in the Festive Season"
November 22: "Sustainable Event Planning: Eco-Friendly Practices for Modern Events"
November 29: "Choosing the Right Event Venue: A Comprehensive Guide"
December 6: "Event Entertainment Options to Wow Your Guests"
December 13: "DIY Event Decor Ideas for Budget-Conscious Planners"
December 20: "Last-Minute Event Planning Tips for New Year's Eve Celebrations"
December 27: "2025 Event Industry Predictions: Trends to Watch"
January 3: "Creating a Foolproof Event Planning Timeline"
Article Example
Here’s an example of what a sample blog post might look like:
The Ultimate Guide to Corporate Event Planning: From Concept to Execution
Corporate events play a crucial role in building brand awareness, fostering client relationships, and boosting employee morale.
Whether you're planning a product launch, a conference, or an annual gala, successful corporate event planning requires meticulous attention to detail and strategic thinking.
This comprehensive guide will walk you through every step of the process, from initial concept to final execution.
(full blog post sample available upon request)
Next Steps: Do It Yourself, or Have Us Take Care of Everything Starting at $99/Month
We hope you enjoyed this report! Going forward, you have two options to increase traffic:
You can do it on your own. By carving out a little bit of time each day and taking the actions above consistently, you can both make the necessary technical fixes over time and publish great content that will draw traffic. We’ll even provide sample outlines to you for free to help you get started.
You can have us do the work for you starting at $99/month. We’ll take care of everything so you don’t have to think about your website. We can make the technical fixes to the site for just $99 per month, and we will write and publish exceptional content on your site for an additional $99 per month.
Either way, we suggest a free consultation with our SEO Development Manager so we can answer your questions and suggest some next steps. The decision is ultimately yours – we provide this as a free public service to small businesses in all industries.
To set up an appointment, please email info@zentriq.ai
Thank you, and we hope to hear from you soon!
